After the early part of her sales career in corporate America, she paved her own way by using social media as her vehicle. Back in 2010 when even large companies were just testing the social media waters, Emily not only had the vanguard idea of starting a company to address the digital marketing needs of small business owners, but she hired a remote team of all women – mothers – who had temporarily sidelined their careers to raise children. While at first it seemed like a happy accident, Emily quickly learned that her team was achieving integration daily by working smarter, not harder, and developing innovative strategies to work while parenting.

In the early days of social media, Emily also innovated by launching social media street teams –that she dubbed “Tweet Teams” – before influencers were a “thing” and had today’s street cred. She also helped parents keep their kids safe on social media through her co-creation of “Saving Face”. The content from this online training course for parents of tweens and educators is used today as lesson plans around the country.