Just yesterday, a person posed the following question to me during a Q&A session, “how do you prevent people from saying negative things about your small business through social media?”
One of the greatest things about social media is that is demands transparency and authenticity. The very nature of a social network encourages communication to take place in a “community environment.” This prevents individuals and businesses alike from dealing with negative feedback in isolation (which can be a good and bad thing!).
If a customer posts a complaint publicly via your Facebook page for example, I encourage you to view it as an opportunity, not a threat. By proactively addressing that one customer’s concern, you have the ability to demonstrate to the community of customers that you have genuine intentions to keep them happy.
Thanks for reading this quick tip! Please feel free to share it if you think it could help a fellow small business owner.
~Emily A. Hay